Falling rupee makes domestic tourism more attractive


With the sliding rupee making overseas travel 15-30% costlier, local hotspots have become favoured destinations for most Indian tourists this holiday season.

As the domestic currency oscillated between Rs. 52 to 56 against the US dollar over the past month, the volatility forced Indian tourists to either postpone their vacation overseas or choose less costly domestic destinations. In some cases, people have shortened their foreign trips, travel experts said.

A broad cross-section of tourists is bearing the brunt of the falling rupee as they made travel plans well in advance. Last one month’s trend show a flat or small growth in outbound tourism. The demand has not really taken off considering this is the peak season. The change in behavioral pattern, due to rupee fall, is basically seen among the lower and the middle class of Indians.

They have either postponed their travel plans or are choosing destinations within India. Places like Kerala, Goa and Rajasthan are popular. Domestic 20-25% shift is seen.

As per trends observed, domestic travel bookings have seen 20-25% rise especially since those who plan vacation on tight budgets are doing extensive research to figure out the best possible and less-costly holiday destination.

Many of those choosing Rajasthan prefer richer experience in terms of facilities. Indians who have shifted to spending holiday within the country have upgraded their travel for richer experience… So Indians are booking five star hotels and resorts where they can enjoy the luxury and leisure for the same budget they had decided to do spend on foreign trip.

Many travel websites are offering good discounts for hotel bookings. Travelers could either opt for better clubbed deals or look at short-haul destinations instead of long-haul ones to optimize their holiday budgets.

Meanwhile, Rajasthan is offering a great deal on small and long holiday packages with special offers and extensions. Now, what’s keeping you at bay? Plan for an amazing pocket friendly trip to Rajasthan and surprise your family with an unforgettable holiday experience.

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