Have you been noticing and smiling at the cool tribal art hoardings on a lot of traffic signals, unipoles and bus shelters in Jaipur? In a first of its kind initiative in the country – ‘Living Arts of Rajasthan’ our pink city has turned into an open art gallery on Gandhi Jayanti, which is becoming a reason to smile in the hectic quotidian city traffic.
Envisioned by the Chief Minister of Rajasthan, Ms. Vasundhara Raje, this initiative has been taken to encourage and promote the rich heritage of tribal and folk art and its practising artisans. These hoardings are no normal ones, but have been designed with a very bold play of colors depicting perfectly the vibrant culture of Aapno Rajasthan
Apart from regular passersby, this project is an objet de vertu for all the art aficionados as it serves as a great cultural display. Be it the Rajasthani ladies clad in bright colored sarees & tribal attires, men wearing turbans driving or travelling in autos, buses, rickshaws, flights or women drawing mandanas etc, these paintings are surely stealing the hearts of locals and tourists.
These famous paintings are a part of ‘Jogi art’ which are mostly done in black and white color. This colourful sight on the hoardings is only for a short period of 30- 45 days. The artists Ms. Teju Ganesh Jogi, Ms. Soni Jogi, Ms. Sangeeta Jogi, Mr. Bablu Jogi and Mr. Raju Jogi were especially invited to Jaipur to create the pieces for this project. During the 3-day stay, the artists created independent illustrations of ‘Jogi’ art, in both colour as well as black and white forms. Each hoarding carries the name and photograph of the artist, giving them the acknowledgement they rightfully deserve.
With over 70 display sites, the initiative is managed by Jaipur Nagar Nigam, with cooperation of ‘Must Art Gallery’ in Delhi. The upcoming phases will display other tribal arts inherent to Rajasthan. Each art form is expected to be showcased around the city for at least 30-45 days. A permanent exhibition site and other innovative projects have also been proposed to support such art and artists in the State.