Tag Archives: Textiles

Lehariya: The vibrant colors with love from Rajasthan

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With the arrival of monsoon, the barren land of Rajasthan gets flourished with green bed of flora, numerous festivals, celebrations and one more wave of color i.e Leharia, which is worn by every second person in this season of spring. Lehariya (zigzag pattern of irregular color stripes)  is a traditional style of tie dye practiced in Rajasthan that results in brightly colored cloth with distinctive patterns for a vibrant look. The technique gets its name from the Rajasthani word for wave because the dyeing technique is often used to produce complex wave patterns.

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When the skilled hands of traditional Lehariya craftsmen get to work, they are able to give us an elegant combination of striped patterns that can be used as an apparel or accessory. Lehariya artwork results in diagonal patterns, which present an aesthetic look to the garment. Lehariya looks truly regal when it is done on an elegant white background.

Lehariya has become extremely popular as part of high-end Asian fashion because of its intricate work, touch of tradition, and glamour appeal. The longer this process takes, the more stunning your outfit is! You can couple it with some junk jewelry and you are set to look nothing short of gorgeous!

Merchants in various lehariya-producing centers of Rajasthan such as Jodhpur, Jaipur, and Udaipur also create turbans in interesting colors and patterns.

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The famous Lehariya of Rajasthan is a visual invocation of the flow of water at the same time painstakingly showing the depths of indigo after multiple mud-resistant and dyeing processes. No small wonder that the blues in Lehariya attract the eyes instinctively.

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So, what keeps you at bay? Just go ahead and shop for some colorful and vibrant Lehariya for yourself or your loved ones back home.

Lehariya is available at most of the saree and traditional wear stores across Rajasthan. For online shopping you can also look into http://www.aapnostore.com

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Jaipur to host VASTRA- An International Textile and Apparel Fair

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To provide market access, exposure to latest in technologies, trends and fashion and  networking for new business partners, RIICO and Federation of Indian Chambers of Commerce and Industry (FICCI) jointly announce “VASTRA – An International Textile and Apparel Fair 2012” which is scheduled from 22nd to 25th November, 2012 at EPIP, Sitapura, Jaipur, India.

VASTRA – 2012, a comprehensive trade fair and conference on Textiles and Apparel will showcase the best and latest in textiles from fiber to fashion – be it technology or the products.  It is designed to highlight business opportunities and provide opportunities for launching of new product, exploring avenues for new business relations, JVs, strategic alliances and partnerships worldwide as also new locations for setting up businesses in India.  It will also provide a platform for disseminating technology, interaction with experts and R&D labs for solutions in technology and latest trends.

The four-day affair will see coming together of buyers, users, traders, importers, exporters, fashion designers, investors, and interior designers from 58 different countries.

Rising household incomes, growth of organized retail sector, increasing passion for branded and lifestyle products and growth of semi-urban markets have a huge promise for the growth of the sector in India.